The navigation menu is the backbone of your website's structure and helps visitors find the information they're looking for. Keep to a user-friendly 'standard' main navigation A reduced page count will also result in a simpler navigation menu. There will be fewer places for people to explore and click around, making it easier for them to find the information they need. Avoid keeping unnecessary pages that don't really add much value, or as a very minimum, amalgamate related pages where possible. If you're looking to simplify your website design and create a better user experience, start by reducing the number of pages on the site. However, it's always best to focus on providing website visitors with quality content over quantity. This means it can be tempting to overload your site with pages of content. Streamline your pages/filesĪs an accountancy firm, you have a wealth of information and expertise to share with clients and prospects. ![]() “Request your free tax guide today”.Īnd finally, don't be afraid of white space! Maximising the space around your CTAs helps to create a clean, simple look and draw readers' attention to the action you want them to complete. The most effective CTAs tend to be action-orientated and convey a sense of urgency e.g. It's important to think about the wording of your CTAs, as this can have a big impact on their conversion rate. This site also uses animated blocks for other CTAs, for example the links to the services sections, to help capture the user's attention. A good example of this can be seen on Windsor Accountancy website, where we used bright blue buttons to highlight the site's CTAs. Choosing a bold, contrasting colour for all CTAs can help you to achieve this.įurthermore, using the same colour for all action requests will train visitors to recognise and associate the colour with doing something. To do this effectively they need to stand out from the rest of the page. This might be to call you, request a free quote or subscribe to the firm's newsletter.ĬTAs support the sales process by helping to convert visitors into potential clients. Focus on Call to Actions (CTAs)ĬTAs usually take the form of a button, image or link on the website that tells the visitor what to do next. With this in mind, here are our top 7 tips to simplify your design and create a user-friendly site that works for your firm… 1. ![]() With the average website user taking just 15 seconds to decide whether or not to continue reading a page, it's vital to create a good first impression. However, a clean, professional and well-structured design can still be visually appealing while allowing for easier ways to navigate and provide a better browsing experience. A crowded site with too many elements can be distracting and confusing for users. When it comes to website design, simplicity is key.
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